“For executives in companies who have wanted to keep their corporate jobs and at the same time, engage in entrepreneurial activities, this book by Joseph Ong provides a potential path to success. His concepts of r-Entrepreneurship, c-Leadership, “parental responsibility” and

r-Management Systems are intriguing, thought-provoking and daunting but yet have been proven workable in his example of the One Rochester Group. A real eye-opener”

Professor Ravi Kumar, Dean, Nanyang Business School, NTU